Dying Light: The Beast
A H4RDER campaign, with VIVAZ handling curation, negotiation, and execution for the creator program.
Credit and context
Dying Light: The Beast was a H4RDER campaign. VIVAZ handled curation, negotiation and execution of the creator workstream.
Creator workstream
The work involved more than 18 creators in three groups, including Tixinha, DannyJones and f0rsaken. Published activity spans digital content, Brasil Game Show and Avenida Paulista.
Connecting digital and events
Distinguish creator-channel content from physical appearances. Briefs, schedules, materials and approvals should account for both workstreams and their different objectives.