Game launches in Brazil

VIVAZ connects the launch to local language, the right creators, and formats that fit each phase.

Who it is for

For publishers, studios, and agencies launching or updating a game in Brazil with local context and creator operations.

Possible scopes

A campaign can start online and reach an event, or concentrate its force within one launch window.

Community and audience assessment with creator recommendations
Creator roles and formats for each launch phase
Livestreams, videos, short-form content, and highlight edits
Creator coordination for events and activations
Calendar, approvals, and delivery management

Three moves

01
Localize
The global message gains context for the Brazilian community and each channel.
02
Scale
Creators and formats enter in waves that match announcement, access, and release.
03
Connect
Online content and physical presence follow one narrative when the project spans both.

Launches in context

Yisabeley in Dying Light: The Beast content with the activation behind her

Tencent · Dying Light: The Beast

Creators online, at BGS, and on Avenida Paulista.

VIVAZ led the Brazilian creator front with Tixinha, DannyJones, and f0rsaken; H4RDER led the wider campaign.

See the Dying Light front

Creator in a Rainbow Six Mobile collaboration with Ubisoft Brasil

Ubisoft · Rainbow Six Mobile

A global launch, creator operations in Brazil.

VIVAZ ran creator operations for the global Rainbow Six Mobile launch with f0rsaken.

See the Rainbow Six Mobile launch

What is the next launch window?

Share the market, phase, timing, and the role you expect creators to play.

Pricing on request — talk to us about a brief.