Riot Games · Waylay
VIVAZ assembled Tixinha, DannyJones, Nyang and Xarola and defined distinct formats for the same launch.
Context
A new VALORANT agent needed to reach the community through voices already involved in the game’s conversation.
Casting and formats
Tixinha, DannyJones, Nyang and Xarola formed the lineup. VIVAZ defined distinct formats for the same launch rather than treating every creator as an identical deliverable.
Planning a launch
Define what each creator should contribute before choosing names: explain the update, show gameplay or open a community conversation. The role comes before the combined follower count.